PrimeBank
Industry
Fintech
Niche
Trading
Company size
1-10 Employees
Headquarter
USA
Solution
Product design
Service
Branding
Dashboard design
Design system
Mobile app design
Presentation deck
Industry
Fintech
Niche
Trading
Company size
1-10 Employees
Headquarter
USA
Solution
Product design
Service
Branding
Dashboard design
Design system
Mobile app design
Presentation deck
PrimeBank is a fintech neobank start-up focused on offering a full suite of solutions for millennials. Their plan is to become the main digital bank solution with better rates and fees.
Challenge
As relatively new entrants in the banking sector, neobanks need to work hard to build trust with users who might be skeptical about the security and reliability of their services compared to traditional banks. Establishing a reputation for safety, transparency and reliability was the main focus in our collaboration.
Solution
Being an early stage start-up, validating the business idea with users and stakeholders was essential. We created a dashboard app solution for PrimeBank.
Our approach was to follow a design thinking process based on building an MVP (Minimum Viable Product) in order to test quickly the proposed user flows and features.
Results
With the app being the primary touchpoint between the neobank experience and their customers, driving engagement and retention through design was the main focus. This involved creating an easy onboarding experiences, interactive financial tutorials and gamification elements that encouraged regular app usage and improved customer relationship.
Design that elevates
what you build
Quick links
Social media
Services
