Bigotti
Industry
Ecommerce
Niche
Menswear
Company size
51-200 Employees
Headquarter
Romania
Solution
Product redesign
Product scale
UX audit
Service
Web app design
Website design
Industry
Ecommerce
Niche
Menswear
Company size
51-200 Employees
Headquarter
Romania
Solution
Product redesign
Product scale
UX audit
Service
Web app design
Website design
Bigotti is a distinguished international men’s fashion brand, renowned for its commitment to quality, style, and diversity.
Established in 1997, Bigotti has expanded its presence with numerous stores across Romania, including prime locations in Bucharest and major cities.
Challenge
Bigotti offers a premium in-store experience that customers highly value. However, their online presence fell short of delivering the same elevated standard, creating a disconnect between the physical and digital brand experience.
The user experience was not optimized, lacking the sophistication and functionality needed to compete with industry leaders and effectively showcase their premium offerings.
Solution
We collaborated with Bigotti to bridge the gap between their in-store and digital experiences by undertaking the redesign of their responsive website.
By delving into the preferences and behaviour of their core audience, we identified key elements that shoppers prioritise when purchasing fashion items online.
This understanding enabled us to create a consistent and engaging online platform that mirrors the premium feel of their physical stores, ensuring a seamless and satisfying shopping experience for their customers.
Results
The brand dresses over 40,000 men annually, offering more than 1,000 models with over 100,000 units sold.
We partnered with Bigotti to revitalise their digital presence by redesigning their responsive website.
This strategic redesign not only enhanced user engagement but also strengthened the connection between Bigotti’s physical stores and their digital platform.
Design that elevates
what you build
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