Introduction
46 Labs is a global telecom platform provider focused on modernizing connectivity infrastructure for carriers, large enterprises and service providers using its scalable orchestration solutions.
As the company expanded rapidly, its digital presence and internal tools had not kept pace with its technical capabilities.
To support growth and better communicate value to customers, 46 Labs partnered with ElevenSpace to redesign their website, simplify complex dashboard solutions and create a consistent product ecosystem.
We started by mapping out the ideal user journeys across key touchpoints, then developed interactive prototypes and a scalable design system applied across web platforms and dashboard solutions.
The objective was clear: help users understand the power of 46 Labs’ connectivity solutions through a unified, intuitive digital experience.
The Challenge
As 46 Labs scaled, their digital experience struggled to reflect the company’s engineering excellence. Technical detail-heavy interfaces and inconsistent design patterns made it hard for potential customers to grasp the benefits of their solutions.
Internally, disparate UI elements across platforms slowed down feature development and made onboarding new users more difficult.
The dashboards used by carriers and enterprise teams felt overly complex, and prospects visiting the website struggled to convert into demo requests due to unclear messaging and inconsistent visual hierarchy.
The goal was to streamline both external-facing and internal interfaces while improving performance and collaboration across the product environment.
Understanding Industry Shifts
The telecom landscape is evolving toward programmable voice infrastructure, automated routing and cloud-native orchestration platforms.
Carriers and enterprises demand solutions that not only scale globally but are also transparent, reliable and easy to manage from a single control plane.
With increasing adoption of unified communications integrated with platforms like Microsoft Teams and the strategic need for cost-effective, automated voice connectivity, 46 Labs needed a digital UX that reinforced confidence across user types, from technical decision-makers to operational teams.
Knowing the Users: Key Personas
At the core of the redesign were users like Telecom IT Managers, who juggle global voice networks while enforcing quality, compliance, and cost-efficiency.
They interact regularly with dashboards to monitor routing performance, configure policies, and troubleshoot issues.
Their priorities include clarity in system status, predictable results, and quick access to critical actions.
Designing for these users required simplifying complex data flows and presenting them through intuitive interfaces that communicate system health, routing metrics and administrative controls without overwhelming the user.
The Solution
Establishing a Scalable Design System
We started with a full audit of existing UI components across platforms, identifying redundancies and inconsistencies. A unified design system was created with reusable components, clear naming conventions, and documented guidelines—enabling developers and designers to move faster with confidence.
Redesigning Key Platforms
Website: The 46 Labs website was reimagined to clearly articulate value propositions, simplify technical messaging, and improve conversions by guiding visitors toward demo requests and product exploration.
Dashboard Solutions: Complex telecom orchestration dashboards were redesigned with a focus on clarity, task prioritization, and responsive behavior across devices—helping users navigate high-volume data and operational controls with ease.
Visual Resources: To support consistent communication across marketing and internal tools, we developed custom illustrations, pitch decks, and technical documentation that aligned with the new visual language.
The Impact
The redesign had a measurable impact on 46 Labs’ digital performance and user engagement:
- +37% increase in website monthly visitors
- +33% increase in social media engagement
- 200+ demo requests generated within 6 months
Thanks to a coherent UX strategy and unified design language, 46 Labs was able to present its complex telecom solutions more clearly, attract more qualified leads, and improve internal workflows.
Final Thoughts
By embracing a design-led transformation, 46 Labs strengthened its position as a modern telecom provider capable of orchestrating connectivity at global scale.
Rather than simply updating visuals, the collaboration with Eleven Space created a foundation for scalable growth, improved communication of technical value, and more intuitive user experiences, both for customers and internal stakeholders.
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